red by dufry
“Red by Dufry,” now rebranded as “Club Avolta,” is a loyalty app developed by Dufry Group, a global travel retailer, to enhance customer engagement and drive sales. The app offers travelers exclusive benefits, personalized shopping experiences, and rewards, aiming to foster customer loyalty and increase revenue.
The app's design focuses on providing a seamless and user-friendly experience. The interface is clean and intuitive, allowing users to easily navigate through various features such as exclusive offers, airport privileges, and personalized product recommendations. The visual aesthetics align with Dufry's brand identity, utilizing a cohesive color scheme and typography that resonate with travelers seeking premium services.
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Strategic Placement & Visual Impact
To maximize downloads of the Club Avolta app, Dufry leverages high-impact out-of-home (OOH) advertising and poster campaigns in key airport locations where travelers are most engaged. Large-format digital screens, backlit posters, and high-visibility placements near duty-free stores, check-in counters, security lines, and departure lounges ensure maximum exposure to a captive audience.

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The visual identity of the campaign is designed to be bold, premium, and instantly recognizable, aligning with Dufry’s luxury travel retail branding. Striking visuals featuring aspirational travel imagery, high-end products, and sleek, modern typography create an emotional connection with travelers.

Creative Concept: “Unlock a World of Rewards” The commercial follows the journey of a traveler moving seamlessly through an airport, unlocking exclusive perks at every touchpoint. The storytelling is fluid, dynamic, and visually engaging, reinforcing the effortless luxury that the app provides.

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By aligning with Dufry’s global, travel-centric brand identity, this campaign transforms a transactional loyalty app into a must-have travel companion, increasing downloads and engagement at every touchpoint.